One of the ways that producing information has changed is the process of tagging. The producer can tag what they are uploading, and instead of the tedious task of organising, which original creators had to do, a simple search will pull up everything with this tag. An example that I have come across is when I havetyped a band into YouTube, a list of their videos appears, then in a smaller column on the right hand side, there are suggested videos. For example I type The Creepshow-Sleep Tight into the search box, the suggestions include; HorrorPops, Silver Shine, Wolfgang, The Leopards and the Hellfreaks etc. If you don't know who these bands are you are more than likely to click on them, as somewhere along the line they have been seen as similar to The Creepshow. And just for those who have no idea what I am talking about, The Creepshow's Sleep Tight video...
With the way technology has evolved, individuals are able to create a playlist within Apple's iTunes of all their favourite tracks. Once completed there are various sites which enable you to upload the playlist to receive feedback from others utilising the site.
Myspace's "music pages" as a perfect example of producing music online. Traditionally, artists and/or bands had to become a 'signed' band before making it big. Myspace pages allowed artists to produce their music then upload it onto their page. Once they had a substantial amount of followers, they would include it in their presentation to the labels. I think we can all agree that Myspace has lost the battle with Facebook, however, Facebook has taken the idea of band pages in its stride. I use it frequently to listen to music that I have never heard before rather than YouTube. For example, after seeing the Road Ratz at a pub I searched them on Facebook first, luckily they had one which allowed me to listen to their music. I find this of a higher quality to what you can get on YouTube. For the Road Ratz, producers have littered YouTube with poor quality videos of their live shows. This is my favourite Road Ratz song, slaughtered.... Just becuase you have the ability to produse, doesn't mean that you should.
Myspace and Facebook aren't the only tools that people of ur generation are using. Filled with much controversy is the iPad. An issue that producers are facing with the iPad, is how sensitive to touch it actually is, instead they need the resistive touch sensors which are much more sensitive. This means that the producer can use their fingernail, and this software does not respond to things such as sweat and alcohol, which are more than likely going to be present in a producers environment (pubs, and clubs). Another limitation, is that a producer won't be able to make small changes what they are working ondue to the sensitive touch of the iPad. However, people believe that there is plenty of potential for the iPad, with specific apps for people who want to musage.
For me, I believe that technology will keep adapting and growing, until we can't possibly go any further. When this day comes, I believe that everyone will be a producer. Even though it is easy to use now, it will be even easier, and hopefully less time-consuming for some. At this point in time, I think for people that are going to produce music of the quality found in the above video, then they shouldn't do it at all. On the other hand, I hope that you have enjoyed all of the Rockabilly/Psychobilly music :)
References:
Grogan, AA 2011, 'Today's producers', Engineering & Technology (17509637), 6, 11, pp. 32-35, Academic Search Complete, EBSCOhost, viewed 18th April 2012.
Jenning, D 2007, Net Blogs and Rock'n'Roll, Nicholas Brealey Publishing, Great Britain.
Levinson, P 2009, New New Media, Pearson, United States.
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